TraxFlow puts edge AI on the CCTV at your forecourt. It reads every vehicle's number plate, tells the regulars from the first-timers the moment they pull in, and enrolls your customers into loyalty right at the pump — so the ones who keep coming back, you retain. No costly ANPR. No leased line. No screen to keep monitoring.
A relationship business, multiplied by every vehicle every day — and nobody's watching the half that decides whether they come back.
A petrol pump runs hundreds of fills a day. Each one is a customer you'll probably never see again — at least, not knowingly. They fuel, they pay, they drive off. No name, no record, no reason to pick your pump over the one down the road next time.
Your billing software counts the litres. It can't tell you who bought them, whether they've been before, or how to bring them back. Every "petrol pump management software" on the market today digitises the back office — the DSR, the GST, the credit ledger. Useful work. But none of it knows your forecourt.
TraxFlow manages the half of the pump nobody else watches: who's on your forecourt, who's been before, and how to keep them coming back. Multiply every fill by every day, and that's the gap most pumps are running blind in today.
Your day book sees the litres. TraxFlow sees the customer.
Read by the edge AI on your CCTV. Each vehicle identified uniquely the moment it pulls in.
First-timer or a regular — TraxFlow knows the difference on arrival.
See instantly who's in your loyalty programme and who isn't.
How often each vehicle comes back, and when — week over week, month over month.
Know when your forecourt runs hot, so you can staff for it instead of reacting to it.
Two-wheelers, cars, commercial. Petrol, diesel, CNG. Composition by hour and by site.
Every site, every customer, every visit — on a single screen, from anywhere.
TraxFlow's own vision models read each vehicle's number plate from standard CCTV — no dedicated ANPR camera, no special hardware.
An edge box at your outlet matches the plate locally — new vehicle or returning — with no cloud round-trip and no video streaming out. Works even when the internet is weak.
TraxFlow checks the plate against your loyalty programme — new, returning, enrolled or not — and the customer's path flows from there.
Have we seen this vehicle before? Is the customer enrolled? Two questions, three journeys.
TraxFlow sees a plate it doesn't know. Your operator offers a QR code; the customer scans it from the car and opts in. They join your loyalty programme, and that plate becomes a known customer for every visit after this one.
TraxFlow recognises the plate — this vehicle has fuelled here before but never signed up. Your operator gets a prompt to enroll them with a sharper pitch, so you stop letting a loyal customer slip away unrewarded.
Points accrue automatically, the reward applies, and they get the welcome-back treatment — no card to fish out, no app to open. The recognition does the work. And the plate is a unique key across your whole network.
Because the plate is a unique key across your whole network, a customer enrolled at one outlet is recognised at the next. Every arrival, enrollment and repeat visit flows live to your dashboard and to HQ.
If you run an outlet under HPCL, IOCL, BPCL, Shell, Nayara or Reliance, you already know the automation required for your forecourt. TraxFlow is built to fit it. One outlet or fifty, the approach holds the same.
Setup is fast, and it runs on standard CCTV. Most outlets go live in under a week, and every customer TraxFlow enrolls flows straight into your loyalty programme and your dashboard.
TraxFlow has been sized for dealer roll-out from day one — not retro-fitted from an office accounting tool.
Plain CCTV records what your forecourt looks like. Billing records what it sold. TraxFlow tells you who you served, whether they've been before — and brings them back.
| Capability | TraxFlow | Plain CCTV | Billing software |
|---|---|---|---|
| Reads plates / recognises returning vehicles | Yes — edge AI | No | No |
| Knows enrollment status on arrival | Yes | No | No |
| Enrolls customers in loyalty | Yes | No | No |
| Forecourt intelligence (footfall, mix, peak hours) | Yes | No | No |
| Network dashboard across sites | Yes | No | Per-outlet only |
| Runs on standard CCTV (no ANPR hardware) | Yes | Is the camera | No |
| Records video | Works alongside it | Yes | No |
| GST filing | Not its job | No | Yes |
| Billing / day book | No | No | Yes |
Book a 20-minute demo — we'll show you a live plate read, a first-time enrollment, and a returning customer recognised on arrival, all on standard CCTV.